"As Bill O’Reilly continues to lose advertisers over reports of multiple sexual harassment accusations, Pepsi is also making headlines after releasing — and then pulling — an insensitive ad. Because the internet never forgets, social media is now turning its eye on a 15-year-old controversy in which the Fox News host waged a successful campaign to get Pepsi to drop rapper Ludacris, who O’Reilly said was “a man who degrades women.”
In 2002, as Ludacris was becoming one of the most popular rappers in music, the future 2 Fast 2 Furious actor appeared in Pepsi promotions. O’Reilly was outraged by the decision, urging his viewers to boycott the soda company if they didn’t pull the ads.
“I’m calling for all responsible Americans to fight back and punish Pepsi for using a man who degrades women, who encourages substance abuse, and does all the things that hurt particularly the poor in our society,” he said on The O’Reilly Factor, according to Media Matters."*